Climate change is a big challenge that we know requires urgent action. And yet, the challenge is so big that we feel small in the face of it.

In 2022, me and a small group of people came together, and in just 48 hours we figured out how to overcome this paradox. We came up with a big idea and a strategy for making it real.
We decided to think small. Really small. Starting from emails.
By 2030, 477.93 billion emails will be sent and received globally, every year. The energy used to store this volume of emails is enough to power an electric car, for 131,000,000 km.

Small Small Big is a small reminder of a small action we each can take to make a big difference.

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