I art directed the design of the magazine in collaboration with Fashion Journalist Giulia Burti, featuring some amazing photographers that are playing a big role in redefining what Italian's culture looks like today.
I designed the magazine visual language and set its typographical aspects, as well as the different layouts that directly connect with each photographer’s perspective.
“Issue 0 of Fried Air is a bittersweet serenade to a country that is both
tourism’s best and most inadequate destination; Italy, far from all the
stereotypical expectations. It is an instruction book written by Italians
about Italians. No prejudices, no censorship, no filters.”.
![](https://freight.cargo.site/t/original/i/a5811c956a7985a7a8cba303bfbf7942738c057ba3576359c96f6f92ec833b4a/MAG_BUBBLEWRAP-FRONT.jpg)
![](https://freight.cargo.site/t/original/i/020b4796e2fbc7e973b82b458b3de7aab285abf53c7de620490af2e35650d89e/FRONT.jpg)
![](https://freight.cargo.site/t/original/i/1c7e54d8ea2004862a61b969b84b099f7bb565e006077919d521c2b71ba2073c/editor-s-letterCROPPED.jpg)
![](https://freight.cargo.site/t/original/i/2c445b250f549ed35408d14ee4adccd6b06f572a12a882d086bd90447c2884c7/18-19.jpg)
![](https://freight.cargo.site/t/original/i/a312df6e498443ffc836b029a4d914ae98798b6763633d69fcfd69147c0dcf81/caffe.jpg)
![](https://freight.cargo.site/t/original/i/3640590e8e9ed3711978d07c91b63843b50986f2727930db7770956a068d787a/92-93.jpg)
![](https://freight.cargo.site/t/original/i/c56c9ccfd44fedb2dffdb40029a9d3b0cf2e0e5293c0dc27ad9971fb09dedbbd/20-21.jpg)
![](https://freight.cargo.site/t/original/i/6d944a542ff7dd33a28260e0cfdffa16e1aca107484c1449033f932e6ca33d1e/34-35.jpg)
![](https://freight.cargo.site/t/original/i/3ddf4cf7691297323d7a3467c5f1bfaea55f49b2c99afda951cc186a3545477c/ziplock-bag-stickers.jpg)
![](https://freight.cargo.site/t/original/i/6aefbb2002be00715fbc25078f1c5266bdf05eda534914ca9ce2a320cc49cb1c/stickers.png)
![](https://freight.cargo.site/t/original/i/f63c0c676f38b4cece11d19539c75245b0fab0b557baaab7521b1d44a40213c1/tote_fried-IR.jpg)
![](https://freight.cargo.site/t/original/i/3876112e8cedd83367c2fa2c216dd58153d54185de484f9156796fbc8db8f9e6/mockup_magazine_package.jpg)